EasyMetrik – Conversion Tracking

Conversion tracking your ad platforms can trust

Every Shopify event, tracked twice and counted once — browser and server signals piped straight into GA4 and Meta's Conversions API.

Install on Shopify See it in action

app.easymetrik.com

Interactive demo

Watch EasyMetrik track a purchase

Product view

Waiting

Browser→ GA4waiting

Server→ GA4waiting

Browser→ Meta Pixelwaiting

Server→ Meta CAPIwaiting

Add to cart

Waiting

Browser→ GA4waiting

Server→ GA4waiting

Browser→ Meta Pixelwaiting

Server→ Meta CAPIwaiting

Checkout started

Waiting

Browser→ GA4waiting

Server→ GA4waiting

Browser→ Meta Pixelwaiting

Server→ Meta CAPIwaiting

Purchase

Waiting

Browser→ GA4waiting

Server→ GA4waiting

Browser→ Meta Pixelwaiting

Server→ Meta CAPIwaiting

Same event_id from browser + server → Meta counted exactly 1 Purchase

Hi, I'm Pip! Hit “Simulate a purchase” and I'll show you how EasyMetrik tracks every step — in the browser and on the server.

Pip's event log — run the simulation to watch events fire.

Health Monitor

Google Analytics 4Connected
Meta Conversions APIConnected
Shopify pixelActive
Dedup engineOn

Sample payload

What EasyMetrik sent to Meta's Conversions API

Purchase · event_id em_8f3k2

Browser · Meta Pixel Purchase · em_8f3k2

Server · Meta CAPI Purchase · em_8f3k2

→

1 Purchase counted
in Meta

{
  "event_name": "Purchase",
  "event_id": "em_8f3k2",
  "event_time": 1726876800,
  "action_source": "website",
  "event_source_url": "https://yourstore.com/checkouts/cn_9f31/thank_you",
  "user_data": {
    "em": "7b4a3f2c9e1d5a8b6c0f3e2d1a9b8c7d…",
    "ph": "a1b2c3d4e5f6a7b8c9d0e1f2a3b4c5d…",
    "fbp": "fb.1.1726876800000.1234567890",
    "fbc": "fb.1.1726876800000.IwAR3xAmP1eFbclid789",
    "client_ip_address": "203.0.113.42",
    "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7)…"
  },
  "custom_data": {
    "value": 96.40,
    "currency": "USD",
    "content_ids": ["aurora-hoodie"],
    "content_type": "product",
    "num_items": 1
  }
}

em and ph are SHA-256 hashed on the server — Meta never sees raw PII. fbp identifies the browser, fbc ties the session to the ad click via fbclid.

The problem

Ad blockers eat 20–30% of your tracked conversions

Your pixel fires in the browser — exactly where ad blockers, ITP, and shaky connections kill it. Every missed purchase means ad budgets optimized on lies.

Pixel-only tracking

72%

of purchases actually tracked

✕Ad blockers silently kill the pixel
✕iOS ITP starves browser cookies
✕Duplicates inflate your ROAS

Click to run signal test

3 of 10 blocked by ad blockers → only 7 reach Meta

With EasyMetrik

99%

of purchases actually tracked

✓Server backup catches every event
✓fbp + fbc matching survives ITP
✓Dedup counts each sale exactly once

Click to run signal test

10 of 10 received → deduped to 10 counted

Why EasyMetrik

From broken tracking to trusted data

The tracking problems quietly costing you revenue — and exactly how EasyMetrik fixes each one.

Challenge

Ad blockers kill your pixel

Blockers and failed requests silently drop up to 30% of browser events.

Solution

Server backup catches everything

Every event is re-sent from our server — ad blockers can't touch it.

Challenge

iOS & ITP strip attribution

Safari's ITP and iOS privacy strip click IDs and cookies mid-journey.

Solution

Identifiers stitched server-side

fbp and fbc matching keeps attribution intact, even on Safari.

Challenge

Duplicates inflate your ROAS

Browser plus server both firing means Meta counts the same sale twice.

Solution

Dedup counts each sale once

Matching event_ids collapse every duplicate into exactly one event.

Challenge

Campaign context gets lost

UTMs and click IDs rarely survive the trip to the purchase event.

Solution

Context carried on every event

Campaign parameters ride along on all four signals, browser and server.

Challenge

GTM setups take sprints

Tag Manager containers, data layers, dev tickets, QA loops.

Solution

Live in minutes, no code

One-click install. Connect GA4 and Meta — Pip handles the rest.

Challenge

Tracking breaks silently

Pixels fail quietly. You only notice when ROAS craters.

Solution

Health Monitor watches signals

Pip fires test events and confirms every signal lands, end to end.

How it works

Live in minutes, not sprints

No GTM containers, no code, no developers. Install, connect your pixels, and let Pip verify every event end-to-end.

Install

One-click install from the Shopify App Store. No theme edits, no code snippets, no developer required.

Connect

Add your GA4 Measurement ID and connect Meta. Server-side API keys and event mapping are handled for you.

Verify

Pip's Health Monitor fires test events and confirms browser + server signals land in GA4 and Meta — deduped.

“EasyMetrik fixed our tracking in an afternoon. Meta finally sees every purchase — reported ROAS jumped 31% without spending a dollar more.”

Hexlab DTC skincare brand

Integrations

Two integrations live. More on the way.

Every event your store fires, delivered server-side to the platforms you advertise on — starting with the two that matter most.

2 integrations live

One pipeline, every integration

Connect once and every product view, add to cart, checkout, and purchase flows straight to Google Analytics 4 and Meta’s Conversions API — browser and server signals deduplicated into one clean event.

TikTokSoon Google AdsSoon RedditSoon OpenAI AdsSoon PinterestSoon SnapchatSoon KlaviyoSoon

Server-side tracking

Events fire from Shopify’s servers, not the visitor’s browser. Ad blockers and iOS privacy restrictions can’t block what they can’t see.

Server pipeline

add_to_cart SERVER Delivered
begin_checkout SERVER Delivered
purchase SERVER Delivered

Deduplicated against the browser pixel · confirmed in GA4 and Meta

Verified in Meta

Your events, live in Meta Events Manager.

EasyMetrik streams every product view, cart, checkout, and purchase to your Meta dataset through the Conversions API — active, deduplicated, and scoring 8.7+ on Event Match Quality.

S My Shopify Store

▖ Event activities⇆ Integrations

This chart displays any events from your business’s website, CRM, mobile app or server that we’ve processed and received within the selected date range.

Events	Status	Used by	Integration	Event Match Quality	Total Events

Send a test event to verify your Conversions API connection before going live.

AddPaymentInfo is missing recommended parametersAdd value and currency to improve Event Match Quality for this event.

All other events are healthy. Nice work.

Conversions API connected to My Shopify Store Jan 24, 2026
Purchase deduplication rule enabled Jan 21, 2026
Dataset created Dec 30, 2025

Event deduplicationMerge browser and server events with the same event ID.

Automatic advanced matchingUse hashed customer data to improve match quality.

Event Match Quality scores above 7.0 indicate excellent data quality for optimal ad targeting

9.1/10

Average Event Match Quality Score

Excellent

Identifiers captured

Email
Phone
Address
First & Last Name
City + State
ZIP / Postal Code
Country
Browser ID

Secure hashing sends 8+ identifiers to improve match quality without exposing customer data.

+32%

vs. browser-only tracking

9.1

Avg. EMQ Score (out of 10)

Customer identifiers sent

Event mapping

Track once. Report everywhere.

When a customer takes an action, EasyMetrik maps it to each platform’s native event format — then delivers it server-side.

GA4

9 events

purchasepurchase
add_to_cartadd_to_cart
view_itemview_item
begin_checkoutbegin_checkout
add_payment_infoadd_payment_info
searchsearch
view_item_listview_item_list
add_shipping_infoadd_shipping_info
remove_from_cartremove_from_cart