About EasyMetrik — Accurate Conversion Tracking for Shopify

About EasyMetrik

Good decisions need good data. We make sure you have it.

EasyMetrik is a Shopify app that sends every store event — product views, carts, checkouts, purchases — to Google Analytics 4 and Meta’s Conversions API through one clean browser + server pipeline. No Tag Manager spaghetti. No double-counting. No guessing.

Install on Shopify Our story

Browser + server tracking Deduplication built in Health Monitor included

Our story

Why EasyMetrik exists

Every ad dollar a merchant spends is a bet placed on data. We started EasyMetrik because too many of those bets were being placed on broken numbers.

The problem nobody could see

Ad blockers, iOS privacy prompts, and fragile theme pixels were silently eating conversions. Stores looked at their dashboards and saw numbers that felt wrong — purchases Meta never recorded, revenue GA4 never attributed. Merchants were optimizing ad spend against data they couldn’t trust, and most never knew how much was missing.

The realization

The browser can’t be the single source of truth anymore. The fix isn’t another pixel snippet — it’s a server-side pipeline that captures every event from Shopify itself, then deduplicates browser and server signals into one clean conversion. When both sources agree, the data is finally worth betting on.

The build

So we built EasyMetrik: connect once, and every product view, add to cart, checkout, and purchase flows to GA4 and Meta — deduplicated, with campaign context intact, and a Health Monitor watching every connection. No Google Tag Manager. No theme code surgery. Just data you can trust.

“If the data is wrong, every decision built on it is wrong. We started EasyMetrik to make the data right.”

— The EasyMetrik team

What we believe

Four principles behind every line of code

These aren’t wall art. They’re the constraints we design against — and the reason EasyMetrik works the way it does.

Accuracy over vanity

We’d rather report one true conversion than ten flattering ones. Deduplication isn’t a feature on a pricing table — it’s the entire point of the product. If an event can’t be verified, it doesn’t get counted.

Server-side first

Browsers lie — ad blockers, privacy modes, dropped requests. Server events don’t. We treat Shopify’s servers as the source of truth and the browser pixel as the backup, not the other way around.

No black boxes

Every event is inspectable. The Health Monitor shows what’s flowing, what’s failing, and why — in plain language, not error codes. If your tracking breaks at 2am, you’ll know before your ROAS does.

Merchants over everything

No agency retainers, no implementation projects, no “contact sales.” Install the app, connect GA4 and Meta, and get back to selling. Enterprise-grade tracking should be a download, not a consulting engagement.

By the numbers

Small surface area. Serious engineering.

Destinations — Google Analytics 4 and Meta Conversions API, kept in sync

Deduplicated pipeline — browser and server signals merged into one clean event

Tag managers required — no GTM containers, no theme code surgery

100%

Event inspectability — every send visible in the Health Monitor and event log

What we build

One app. Every event, accounted for.

EasyMetrik does a small number of things, completely. Here’s what ships in the app today.

E.01

Browser + server tracking CORE

Every ecommerce event — product view, add to cart, checkout, purchase — fires from both the storefront pixel and Shopify’s servers. Matching event IDs let Meta and GA4 collapse both signals into a single deduplicated conversion.

E.02

Campaign context, preserved ATTRIBUTION

UTM parameters and click IDs are captured on the storefront and forwarded with every server event, so attribution survives the journey from ad click to purchase — even when the browser can’t be trusted.

E.03

Health Monitor OBSERVABILITY

A live view of every connection and event: what’s flowing to GA4 and Meta, what failed, and exactly why. Tracking stops being a black box you hope is working.

E.04

Setup in minutes DX

Connect your GA4 measurement ID and Meta pixel, save, and you’re live. No Tag Manager containers, no data layers to maintain, no developer required.

The human behind it

Built by a founder, not a committee

Lovepreet Singh

Founder, EasyMetrik

EasyMetrik is designed, built, and supported by one person — a founder who got tired of watching merchants fly blind on broken tracking data. Every feature ships because a real store needed it, and every support reply comes from the person who wrote the code.

No layers, no handoffs, no “we’ll escalate that.” When you install EasyMetrik, you’re working directly with the person accountable for every event it sends.

Based in India · remote-first, supporting merchants worldwide

Setup in minutes Cancel anytime

Let’s make every click count.

Connect GA4 and Meta in minutes, and start trusting your data again. Your ad budget deserves better than guesswork.

Install EasyMetrik See how it works