The EasyMetrik Blog
Practical guides to server-side tracking, GA4, the Meta Conversions API, and attribution — written for Shopify merchants who want their ad data to add up.
Featured article
When a shopper's browser blocks the Meta Pixel, that purchase never reaches your ad account — and Advantage+ trains on the gap. Here's how server-side events fill the missing conversions back in, and why matching event IDs keep the same purchase from being counted twice.
6 articles
Every event EasyMetrik tracks fires twice — once in the shopper's browser, once on the server — and lands deduplicated in GA4 and Meta. A walkthrough of the pipeline, what each path carries, and why both matter.
Read articleFrom installing the app to your first purchase landing in Events Manager: the exact sequence we recommend, the two settings merchants forget most often, and how to confirm each destination is receiving data.
Read articleThe browser and the server both report the same purchase — so why doesn't your reporting double? Event IDs, and how Meta collapses two signals into a single conversion.
Read articleAd blockers, ITP, and consent banners quietly eat browser events. Server-side delivery recovers the purchases your pixel never sees — no workarounds, no fingerprinting.
Read articleCampaign context dies the moment a shopper moves between pages — unless you forward it. How EasyMetrik carries UTM parameters into every server event so attribution actually adds up.
Read articleGreen doesn't always mean healthy. A field guide to each Health Monitor check — what it verifies, what trips it, and the one-click fix for each.
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